Chief of Possibilities
Universal Music Group

As Chief of Possibilities at Universal Music Group (UMG), Toulouse-born Olivier Robert-Murphy’s desire to seek out inventive and collaborative business concepts never wavers.

Driving New Business around the world, Olivier leads an award-winning team of global music, content and partnership experts, recognised as THE creative company for music, culture and brands. Together across 70 markets, they provide innovative campaigns and focused insights to help local and global brands truly connect with their audiences and find their unique voice in culture.

Financing his studies by chauffeuring superstars around Paris, Olivier then served as an officer in the French Air Force before beginning his career at Procter & Gamble. Joining the entertainment industry at PolyGram Video, he ultimately advanced to VP of Marketing at Universal Pictures International Video in London. In 2001, he launched the Audio-Visual Department at UMG, managed the Global Strategic Marketing Division and in 2011, set up a dynamic new business, UMGB. In the meantime he earned an MBA at London Business School.

The past few years have seen Olivier take the stage at high-profile marketing and media events such as WebSummit, Midem and Festival of Media. He was recently President of a Jury at Cannes Lions Festival of Creativity.

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