DVB is an industry-led consortium committed to designing open interoperable technical specifications for the global delivery of digital media and broadcast services. DVB's current mission is to strengthen broadcasting and to specify the transition to seamless hybrid broadcast-broadband services and delivery. We are working on specifications to bring the ubiquity and simplicity of broadcast digital television to services delivered via the internet (i.e. OTT). The DVB-I ecosystem will include standards-based solutions for a service list and content guide, along with Low Latency DVB-DASH and Multicast Adaptive Bit Rate streaming for video delivery. DVB is also working on a specification to enable broadcasters to implement targeted advertising in horizontal markets.